History of Advertising - Early TV Commercials Vol. II (2-DVD Set) It is difficult to imagine life without a TV and even more difficult to have a TV program without a “commercial break.” Every program, every channel spices up viewing time with TV ads as never before. It is a `win-win” situation for the TV channel, for the company sponsoring the ad and the ad agency and often for the viewer as well.

When TV commercials were first introduced, there was a novel quality about them. They introduced you directly to the products and explained their use and functioning. The audience was captivated by the information provided, which was cleverly designed to whet one’s appetite, and those “hooked” went out to buy.

Presented in this 2-DVD set are 40 TV commercials, which make this a veritable bounty for the adman, student or professional dealing with advertising, for it takes one through the pages of advertising history. By knowing the past one builds a solid foundation for the future and I am convinced that anybody who owns and examines the rare clips on this DVD will be suitably rewarded.

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Executive Director of Annual Fund University of Rochester Rochester, NY www.rochester.edu The Univesity of Rochester is one of the nation’s leading private universities, consistently ranking among the top colleges and universities nationwide in fede……

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