History of Advertising – Early TV Commercials Vol. II (2-DVD Set) It is difficult to imagine life without a TV and even more difficult to have a TV program without a “commercial break.” Every program, every channel spices up viewing time with TV ads as never before. It is a `win-win” situation for the TV channel, for the company sponsoring the ad and the ad agency and often for the viewer as well.

When TV commercials were first introduced, there was a novel quality about them. They introduced you directly to the products and explained their use and functioning. The audience was captivated by the information provided, which was cleverly designed to whet one’s appetite, and those “hooked” went out to buy.

Presented in this 2-DVD set are 40 TV commercials, which make this a veritable bounty for the adman, student or professional dealing with advertising, for it takes one through the pages of advertising history. By knowing the past one builds a solid foundation for the future and I am convinced that anybody who owns and examines the rare clips on this DVD will be suitably rewarded.

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AP – Attorney General Alberto Gonzales must quickly clarify apparent contradictions in his testimony about warrantless spying or risk a possible perjury investigation, the chairman of the Senate Judiciary Committee said Sunday.

Company sinks teeth into dog time shares (AP)
AP – From the state that popularized purse puppies, drive-thru dog washes and gourmet dog food delivery comes the latest in canine convenience — a company that contracts out dogs by the day to urbanites without the time or space to care for a pet full-time.

Scant details as Rice lobbies for Mideast meeting (Reuters)
Reuters – A goal of Secretary of State Condoleezza Rice's Middle East trip this week is to win Arab support for a proposed conference on Israeli-Palestinian peace moves, but details for that meeting are scant.

Brown in US for first meeting with Bush (AFP)
AFP – Britain's new Prime Minister, Gordon Brown, arrived in the United States Sunday for his first meeting with President George W. Bush, hoping to put Darfur and stalled global trade talks atop the agenda.

Japan's PM vows to stay despite crushing defeat (AFP)
AFP – Japanese Prime Minister Shinzo Abe's government suffered a crushing election defeat Sunday but he vowed to stay in power and press ahead with his conservative agenda.

Thousands rally at Brazil crash site, slam government (Reuters)
Reuters – Several thousand Brazilians, including relatives of 199 people killed in Brazil's worst air crash earlier this month, staged a rally on Sunday to honor the victims and criticize the government for being unable to end a long-running air traffic crisis.

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