The Content Network – Sell and Tell Ad Network
The Content Network – Sell and Tell Ad Network
http://www.sellandtelladnetwork.com
To deliver advertising over a network of partner sites introduces an extensive list of challenges. As trivial as
delivering a simple text-ad may seem, a large number of factors determine who will see, what ad is delivered, and how much
should be charged in delivering that simple little text ad. Common content network challenges include:
Providing an intuitive user interface for advertisers.
Providing an intuitive user interface for publisher partners to get reports, statistics, and ad code.
The lack of a proxy-style keyword bid management mechanism.
The lack of boundaries around keywords and phrases.
Ability to allow other publisher partners to show your paid results in their content pages.
Problematic invalid-click detection.
The inability to providing geographical targeting for advertisers.
The inability to matching ads to the content in which they are seen – contextual ad matching.
Capacity to sustain a large amount of traffic.
http://www.sellandtelladnetwork.com
Using Sell and Tell Ad Network as a Content-based Ad Network
A standard feature of the Sell and Tell Ad Network Ad Server platform, Sell and Tell Ad Network provides the foundation
start your own content-based advertising network. With Sell and Tell Ad Network, you can:
Provide an easy to understand ad creation workflow for your advertisers.
Support proxy-style cost-per-click bidding. Your advertiser will enjoy the value in the fact that costs are now
automatically controlled. For example, three ads are competing for a keyword using the proxy-bid method. The maximum bid
for each ad is $1.00, $0.50, and $0.40. The proxy-bidding process would adjust the Cost-per-Click values to $0.51, $0.50,
$0.40 – the number one position is adjusted to one cent over the #2 position.
Support for specific keyword matching to content. Your advertisers can narrow their keyword matches to Exact Match, Phrase
Match, Broad Match, and Negative Match. For example, an ad with an exact match entry of “summer camping” would likely
match a page about camping in the summer.
Divide your content network into specific verticals further enhancing the content matching of ads. For example, a pet
related advertising network could be divided into Dogs, Cats, Birds, etc.
Expand your reach to include affiliated content partners. Using the included Publisher Interface, you can easily expand
your network. You determine the commission rate, and the ad server calculates the rest.
Count on valid traffic. Sell and Tell Ad Network includes an extensive invalid-click detection and filtration system
before reaching your advertisers funds or your publisher’s reports.
Provide consistent delivery of advertising. The Sell and Tell Ad Network Ad Server has been proven to deliver millions of
ads a day in a shared environment. Need more horsepower? Sell and Tell Ad Network scales! Run Sell and Tell Ad Network on
more than one server to handle your networks demand for advertisements. Horizontal scaling is included!
http://www.sellandtelladnetwork.com
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